2014 – A good year for MTPA – India, Impressive growth in tourist traffic from India

According to figures shared by Mauritius Tourist Promotion Authority, Mauritius had 61,200 Indian tourist arrivals in 2014 which is an increase of nearly 7% as compared to 2013.

Speaking on the subject Mr. Sanjay Sondhi, CEO, OM Tourism said “Considering that OM Tourism was appointed as a representative office from March 2014, the growth from March to December is 9% as compared to the corresponding period in 2013. Mr.Sondhi added, “The rise in numbers is attributed to a focussed strategy by the OM Tourism team which has created awareness and positioned Mauritius as a round the year destination. Some initiatives undertaken in 2014 were a multi-city road show, trade and media familiarisation trips and agents seminars. MTPA India showed a consistent presence in travel & wedding shows, golf and polo events. We have a clear vision in mind are looking forward to an even better 2015.”

“India is one of the most important tourism source markets for Mauritius said Mr.Vivek Anand, Country Manager, MTPA India. He added “2014 has been a very satisfying year in terms of achieving our targets. We have surpassed our target of 5% and reached a remarkable growth figure of 9% which is a very good considering this was the first year of our representation”

“Apart from new visitors, we aim to get repeat travellers to the destination. Some activities such as Sea Kart and Rum tasting are relatively new experiences that this pristine island has on offer. Our marketing activities in 2015 will revolve around luxury, destination weddings, MICE, adventure activities and golf.

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Vandana Mathur

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