At SATTE 2022, resurgent travel industry seeks to optimise post-COVID recovery

The event is aimed at revitalising the travel and tourism industry from its COVID-induced slump.

With a hope of reviving the tourism industry from its COVID-induced slump, the 29th edition of South Asia’s Travel & Tourism Exchange — better known as SATTE — kicked off at the India Expo Mart, Greater Noida, on Wednesday, May 18. The event, organised by Informa Markets, will conclude on May 20.

After a hybrid format in 2021 due to the pandemic, the 2022 edition sees a full-fledged on-site return of prominent dignitaries and various tourism bodies.

Among them was Neliswa Nkani, hub head — Middle East, India, South East Asia, at South African Tourism. Nkani told News9 about the importance of India as a market, and how events such as SATTE would help them revive travel to South Africa.

“South African tourism is very fortunate with the travel trends coming from the Indian market and we thought we should not miss the opportunity to be here because we need to engage with the travel fraternity here. The consumers want to travel and there was no better time to reignite, re-inspire and trigger travel to South Africa,” said Nkani.

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