The traveller seeking a luxurious holiday is one, who is desirous of experiences and trusts the recommendation of a friend or associate who has had the exposure. The first point of contact is usually the search engine highlighting that destination or experience.
The wealthy traveller age group spans two generations…25 upwards to 35 years and 40 to 60 years.
OM Tourism’s experienced team understands the expectation of the traveller, and is able to position the destination or hotel appropriately. OM Tourism uses technology to spread awareness amongst trade channels and consumers. Our social media is not just about “likes” but about a healthy engagement to create curiosity.
OM Tourism’s luxury marketing includes creation of specific events with partners. To quote some examples, we have initiated and participated in fashion events, book launches, art shows, chambers of commerce events, fund raisers etc.
We also work closely with media publications as per their editorial calendars, to position our luxury destinations and hotels appropriately.