Indian market place is evolving at a rapid pace which has led to marketers requiring a deep insight into its current and near future predictions. OM Tourism’s research team is led by its President.
Some insights in the current marketplace in India:
BMW Group has invested over Rs 4.9 billion (€ 69 million) in BMW India. Philipp von Sahr, President, BMW Group India says,” the Indian luxury market has immense potential with rising purchasing power, growing aspiration for luxury brands and evolving lifestyles. “
On Airlines in India- rental registered strong growth of 16% in current value terms in 2015.
On Inbound Travel- US continued to contribute the highest number of foreign tourist arrivals to India, with 14% of the eight million inbound arrivals in 2015.
Intermediaries grew by 15% in current value terms in 2015. This growth was driven by the increasing number of consumers who carried out their bookings online, with internet transactions for intermediaries growing by 22%.
OM Tourism research specialist team also has highly placed professional freelancers based in different parts of the country and who have their ear to the ground. OM Tourism invests in acquiring latest research documents from the chambers of commerce, PATA and WTTC to name a few.
OM Tourism provides research services to national tourism boards, hotel companies and tourism products/attractions wanting to market themselves in India. Some of the parameters are mentioned below
A. POPULATION AND ECONOMIC ANALYSIS OF THE MARKET
B. ANALYSIS OF TOUR OPERATORS
C. ANALYSIS OF KEY MEDIA
D. COMPETITION ANALYSIS
E. AIR CONNECTIVITY
F. CONCLUSION AND RECOMMENDATIONS