MAURITIUS LUXURY ROADSHOW – 24-28TH AUGUST’15
MUMBAI, BENGALURU & DELHI
Mauritius Tourism Promotion Authority conducted 3 city Luxury Roadshow from 24-28th August, 2015 in Mumbai, Bengaluru & Delhi. Twenty stakeholders, such as Air Mauritius, Top Luxury Hotels, DMCs and activity companies participated in this event. The objective of the event was to create a platform where the Indian travel trade partners could interact with the stakeholders and understand the destination better.
This initiative, led by Arnaud Martin, Chairman of MTPA, saw an enthusiastic participation from the top tour operators in Mumbai, Bengaluru and Delhi. Speaking on the occasion, he said, “From January to July this year we have had a tremendous growth of 21.5% as compared to a similar period last year and we expect to close the year at over 70,000 tourists from India. India represents a very fertile ground for future growth and we expect it to become the source market in the next five years.”
The stakeholders were very happy to see a fantastic turnout in all three cities, which included the top management of outbound tour operators, wedding planners and golf tour organizers .
Mauritius has recently been adjudged as the “Best International Luxury Wedding Destination”. Mr Vivek Anand, Country Manager, MTPA said “The incredible natural beauty of Mauritius is complemented by some of the best and most luxurious seaside resorts in stunningly picturesque surroundings. Mauritius is an ideal destination wedding spot for the couple looking to tie the knot in a far off and enticing location. Mr. Arnaud said “It is a great tribute to all the stakeholders of the Mauritian Tourism Industry who contributed towards the Wedding Planners Congress in May 2015 and it was a great honour for us to receive it on behalf of the Mauritian Tourism Industry. I dedicate it to all and everyone.”
As part of the marketing initiative, MTPA-India is conducting Trade Presentations & Seminars in all major cities to increase the visibility of Mauritius to the trade and MICE partners. In addition, familiarization trips are being organized for travel agents, wedding planners and media to give them a first-hand experience of the destination. MTPA India is also participating in Trade, Wedding and MICE Fairs and sponsoring Golf & Polo Tournaments. As a part of the Family Fun Adventure initiative to promote Mauritius among the consumers, MTPA sponsored a two part series on NDTV Good Times, anchored by the TV stars Rocky & Mayur.
OM Tourism was set up to handle outsourced sales, marketing and Media Relations for Luxury hotels chains and National Tourism Boards. Amongst OM Tourism’s clients are Grand Resort Bad Ragaz, Visit Indonesia Tourism Office and Mauritius Tourism Promotion Authority.
For more information please call
Chandrani Chakraborty – Manager PR & Marketing 919310585052/919891420516